Everyone has influence.We help you get paid for it.
The server whose regulars ask for her by name. The athlete whose whole town shows up on a Friday night. The creator with a small following and a real talent. Authentic Influence builds the platforms that turn small, trusted influence into real income and a better life.
7
Operating units
2026
Year founded
Remote
Distributed team
Portfolio
Our operating units
WayTress.com
With over 2.3 million waitresses in the United States, WayTress.com facilitates additional revenue streams for those in the service industry. This is a resource-packed platform aimed to optimize and enhance earning potential.
Discovery.day
Discovery.day is a community-first platform powered by one of the first agentic AI systems, built to create validated connections between real brands and the fans of those brands. Anyone can bring influence — you only need to be passionate about a brand, a product or a community.
WayTress for Restaurants
Every day, restaurants lose revenue because they don't have the right waitstaff to support their guests. Use WayTress to find qualified waitresses and bartenders in your area and hire them for open shifts, extra volume or special events.
OpenSet.Studio
OpenSet.Studio brings creators and studios together in an experience like Airbnb but with real benefits to creators and expanded revenue to the studio owners.
CrushIt.me
CrushIt connects student athletes and brands in a deal marketplace built for NIL, with state rules checked, guardians in the loop for athletes under 18, and payouts held safely until the work is approved.
Creator Advisory Team
Advisory unit for creators and brands entering the new wave of audience influence. We help partnerships form in a mutually beneficial process.
Authentic Commons
Our research engine: open research on trust, attention, and disclosure standards.
Strategic Partnerships
Where we co-develop AI and agentic solutions with partners who want global reach and influence.
Built for the creator, not the algorithm.
Who owns the audience
You own the audience.
Not the platform.
Every company we hold exists to hand creators and brands direct control of their audience — the list, the page, the record. New revenue, more trust, and no reach you have to rent back.
Running a brand or a roster?
Our advisory practice works directly with operators on merch, growth, and social commerce — fixed scope, fixed price.
See how it worksOperating principles
01
Evidence over assertion
Every claim a portfolio company makes should be traceable to something measurable.
02
Small units, shared spine
Operating teams stay under ten people. Infrastructure is centralized so they never rebuild it.
03
Disclosure as a feature
Transparency is not a compliance cost. It is the product differentiator in an attention market.
Venture building
We originate, staff, and capitalize operating companies inside the portfolio, from first prototype through commercial traction.
Advisory & retained counsel
Senior operators embedded with your team on positioning, channel strategy, and measurement infrastructure.
Platform services
Shared design, data, legal, and go-to-market functions our units draw on so each stays small and fast.
Partnerships & licensing
Co-development, distribution, and methodology licensing for organizations operating at larger scale than ours.
Interviews
In conversation
From the journal
All writingPerspective
The authenticity premium is now a measurable line item
Audiences discount claims faster than platforms can serve them. That discount is quantifiable, and it belongs in the model.
July 14, 2026 · 6 min read
Company
Why we hold companies instead of only consulting
Advice without exposure drifts. Ownership keeps our methodology honest about what actually survives contact with a market.
May 2, 2026 · 5 min read
Research
A working draft: disclosure standards for paid recommendation
Our first public standards proposal, covering evidence retention, material-connection language, and audit trails.
March 19, 2026 · 8 min read