We build companies that monetize influence.
A group of companies helping creators and brands take total control of their audience — for new revenue, deeper trust, and always with the purest authenticity.
7
Operating units
2026
Year founded
Remote
Distributed team
Portfolio
Our operating units
OpenSet.Studio
OpenSet.Studio brings creators and studios together in an experience like Airbnb but with real benefits to creators and expanded revenue to the studio owners.
WayTress.com
With over 2.3 million waitresses in the United States, WayTress.com facilitates additional revenue streams for those in the service industry. This is a resource-packed platform aimed to optimize and enhance earning potential.
YourMatilda.com
Across more than one million US restaurant locations, a shift falls through every day. Matilda is an AI labour manager that works out who can cover, phones them, and fills the shift from the restaurant's own staff, usually before the manager has read the text.
NationsBestPlayer.com
A US-only, installable web app where verified athletes 13 and up (guardian-owned under 18) accept real brand deals, get paid into a real wallet, and carry a shareable ICON card — with compliance built into the flow, not bolted on.
Creator Advisory Team
Advisory unit for creators and brands entering the new wave of audience influence. We help partnerships form in a mutually beneficial process.
Authentic Commons
Open research on trust, attention, and disclosure standards.
Strategic Partnerships
Authentic Partners who desire global reach and influence.
Built for the creator, not the algorithm.
Who owns the audience
You own the audience.
Not the platform.
Every company we hold exists to hand creators and brands direct control of their audience — the list, the page, the record. New revenue, more trust, and no reach you have to rent back.
Running a brand or a roster?
Our advisory practice works directly with operators on merch, growth, and social commerce — fixed scope, fixed price.
See how it worksOperating principles
01
Evidence over assertion
Every claim a portfolio company makes should be traceable to something measurable.
02
Small units, shared spine
Operating teams stay under ten people. Infrastructure is centralized so they never rebuild it.
03
Disclosure as a feature
Transparency is not a compliance cost. It is the product differentiator in an attention market.
Venture building
We originate, staff, and capitalize operating companies inside the portfolio, from first prototype through commercial traction.
Advisory & retained counsel
Senior operators embedded with your team on positioning, channel strategy, and measurement infrastructure.
Platform services
Shared design, data, legal, and go-to-market functions our units draw on so each stays small and fast.
Partnerships & licensing
Co-development, distribution, and methodology licensing for organizations operating at larger scale than ours.
Interviews
In conversation
From the journal
All writingPerspective
The authenticity premium is now a measurable line item
Audiences discount claims faster than platforms can serve them. That discount is quantifiable, and it belongs in the model.
July 14, 2026 · 6 min read
Company
Why we hold companies instead of only consulting
Advice without exposure drifts. Ownership keeps our methodology honest about what actually survives contact with a market.
May 2, 2026 · 5 min read
Research
A working draft: disclosure standards for paid recommendation
Our first public standards proposal, covering evidence retention, material-connection language, and audit trails.
March 19, 2026 · 8 min read