Journal
Notes, research, and company decisions
July 14, 2026
Perspective
The authenticity premium is now a measurable line item
Audiences discount claims faster than platforms can serve them. That discount is quantifiable, and it belongs in the model.
6 min read
May 2, 2026
Company
Why we hold companies instead of only consulting
Advice without exposure drifts. Ownership keeps our methodology honest about what actually survives contact with a market.
5 min read
March 19, 2026
Research
A working draft: disclosure standards for paid recommendation
Our first public standards proposal, covering evidence retention, material-connection language, and audit trails.
8 min read